Social media is a great way to increase your visibility as a business, it also offers the opportunity to connect with your clients and customers.
Marketers who want to improve their social media efforts but do not have the time would find these tips very useful. Here are they:
1) Keep Your Social Media profiles consistent
Maintain a similar look and feel from Facebook to LinkedIn and beyond. Your messaging should feel consistent too. Let your one-line messaging on LinkedIn match that of twitter.
2) Post consistently
I know this might seem tasking but it isnt. All you need to do is to automate your post which any of the social media automation tools. One of such is hootsuite. You can do the work all at once and post in different channels, then schedule them to run throughout the week.
3) Use videos
The single most important strategy in content marketing today is video. It doesnt have to be professional to be successful.
Even cell phone videos can go viral, as long as it is funny, or coveys valuable information.
4) Publish Content Thats Specific to Your Audience
Keep it simple, she says.
Start with topics you already know, like frequently asked questions. You can also check out what is trending on your facebook news feed and tie them to your posts.
5) Put That Logo on Everything
Put the brand logo on any shared pictures or videos.
By placing your logo on your content, people become more familiar with your brand and subconsciously your brand will become impressed in their minds in the long run.
So what do you think? Have you found these useful? Please share and dont forget to comment.