Hello, If you are just joining us for this amazing series then you are welcome to the platform for money makers.
We have had two sections of this piece and we intend to take you on a voyage to understanding the nitty gritty of the online networking, so here are the links of previous classes, I hope you read up and we will be waiting patiently for you to catch up with us.
Now that you know what internet marketing is and all the good and bad that comes with it, you will now learn the marketing methods that online businesses have been using in order to promote their services and products to the global marketplace.
These internet marketing methods are not equal at all. Each of them have strategies to reach a target market and will produce varying results based on your goal, marketing pitch and relationship with your customer. Whether you are going to market your own website or choose to get involved in affiliate marketing, you are most likely going to use a couple of these methods at various times. Remember, what you earn in this industry is always proportionate to all the effort and time you have invested in developing your website.
Now let’s proceed to the juicy part of this subject. In the next few series, you will learn each of the internet marketing methods mentioned above. You will get to know what they are, what they do, how they work and why they are effective.
This is one of the most cost-efficient methods of internet marketing that promotes your business. In order to execute an effective and successful e-mail campaign, you need the right information to achieve your desired results.
E-mail marketing is a direct marketing method that makes use of e-mails to communicate a commercial message to your target market. It is the process of sending messages to your previous or current customers in order to encourage them to do business with you again and in turn enhance your business relationship with them. E-mail marketing is also used to acquire new clients and convince your current customers to buy something at once.
There are several advantages in using this type of internet marketing. For one, almost all internet users have e-mail accounts that they check regularly. With this form of communication, advertisers can easily reach those who have signed up to receive regular communications regarding subjects that interests them. It is cost-effective and has a short impact time.
E-mail marketing can be categorized into three types: direct e-mail, intermediary e-mail and retention e-mail.
Direct e-mail usually is an email message with commercial sales content. They are usually sent to customers who have previously used a certain product or service or to potential clients in your target audience who might enjoy and benefit from the service you are offering. Direct mail marketing may make use of a company’s e-mail list or a purchased or shared e-mail list or a list that is acquired from a third party service. These third party services may already know which audience can be target through e-mail marketing or they may conduct an analysis to find out which e-mail addresses will bring the highest conversion or responses for your business.
Retention e-mail or newsletter mail on the other hand, are designed and written for promotional use. They aim to provide a long-term impact to the customer’s mind, thus, their content is more than a sales message. The retention mail specifies the benefits of the products or services that a company offers in a more informative format.
Intermediary e-mail is a message sent by a company delegated by the main provider to send out advertising and marketing e-mails to a list of subscribers that is usually owned by the intermediary company.
In order to be successful in e-mail marketing, you must always use all relevant information that is necessary for your business. You may send messages to your customers if you find that they will benefit from what you are about to offer them. In sending these e-mails, you must also write an informative and straight forward headline in order to grab your customer’s attention. Before sending out your e-mail, check the message and use both text and HTML formats to make sure that your message will be received and read, or you may include options to view your mail in these formats.