Search engine optimization or S.E.O in short, is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings. Search Engine Optimization is a way to improve your web site so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.
BENEFITS OF S.E.O
- INCREASES YOUR BRAND AWARENESS
About 85% of people search for a product online before purchasing and majority of them would most likely pick one of the top 5 suggestions on the result page. A good S.E.O makes your business rank high in the customer search result.
- STAND OUT
S.E.O helps you stand out in the midst of completion. If two companies produce similar products, the search engine optimized website stands a higher chance of having more customers and thus more sales.
- COST EFFECTIVE
S.E.O is a highly effective method of online marketing. This is because it is targeted to customers that are looking for your product. This is a highly effective marketing strategy as it is targeted.