For many, especially Nigerians, starting a business that would succeed here in Nigeria requires a huge capital, but it isnt so, as a Mr Stephen Akintayo, a young entrepreneur who started his digital marketing business few years ago, says one doesnt need more than 1,000 naira to start up a multi millionaire business.
While speaking in an interview with The Nation, Akintayo said he had his break through while he was in 300 level in the university. I discovered that a lot of people were sorting after bulk SMS services, so I started doing research online and that was how I got my first job.
The client who contacted me couldnt even pay the N1, 000 we agreed in order to deliver the bulk SMS to him. He gave me only N700, but because I believed in the awesome potential waiting to be unlocked on social media and SMS business, I further added N300 from my pocket and took the plunge. That was how I was able to deliver to my first client.
Akintayo said even though the road wasnt so smooth, he eventually reached a point that clients started coming from all over. Before I knew it, I had my own site and then started designing web sites for other people and then I had a foreign partner who was providing the service.
Explaining, he said, Today, I have over 10 multi-nationals as my clients and the demand has now expanded to email marketing, social targeted media marketing and everything digital marketing to web design.
Akintayo, a public speaker and the Chief Executive Officer of Gilead Balm Group, said bulk SMS services led him into digital marketing, which he believes is the future of marketing in Nigeria. I think digital marketing is huge and we are still at the infant stage. A lot of people have not embraced it so there are a lot of opportunities for people who want to come into the business.
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Digital marketing is to the rescue of those who are into marketing of their products. Instead of stressing yourself marketing that product through the bricks and mortar approach, why not consult a digital marketing company and push it by social media, bulk SMS, email marketing and what have you, and you will be shocked the results you will achieve because with the advent of smart phones, everybody can now check their messages on the go and that makes email marketing so effective.
He, however, said that an average Nigerian spends four hours on facebook and all other social networking tools. That is where the traffic is and as an entrepreneur in this age, you have to tap in; it is huge! That is the future, so, the question is, do you want to be there now? Akintayo stressed.