Why Companies Need Mobile App?

mobile app

Support for Bring-Your-Own-Device (BYOD) is the new normal. However, companies are struggling with how best to secure corporate data on personally owned devices. IT is trying to implement Mobile Device Management (MDM) solutions that are too restrictive, restricting what users can do on their devices and threatening to wipe data both corporate and personal makes users leery. Instead, organizations are turning to mobility solutions that separate personal and corporate data, allowing IT to retain control of corporate data while leaving personal apps and data alone.

Are you still wondering why your business needs a mobile app? Well, here are additional reasons to my earlier post on why your business needs a mobile app. But before then, here is a quick review on my previous post on why your business needs a mobile app.

Your business needs a mobile app because:

  1. Be visible to your customers at all times
  2. It provides you wit a more direct connection
  3. Create a useful marketing strategy
  4. Cultivate loyalty of customers


Protect corporate data, regardless of device ownership

Ultimately, mobility is about boosting mobile productivity and transforming business processes across the extended enterprise of employees, partners, suppliers, contractors/consultants and customers. However, for a variety of logistical and regulatory reasons, a device-based approach to mobile security just is not feasible. For example, consultants, suppliers and partners will not give your IT organization control over their tablets and smartphones. Only when apps and data can be protected and managed independent of device-level controls, can organizations broaden support to the entire enterprise and truly reap the benefits of mobility.

Expand mobility to the extended enterprise

For all the talk about mobile devices, the reality is about the apps. Mobile apps and the data they access are what drive mobile productivity and efficiency. Today’s tech savvy workforce is not waiting for IT to give them mobile apps either. Employees are increasingly using whatever apps they want for file sync and share, note taking, communication, and more to maximize their job performance. According to Forrester, 25% of employees globally are bringing their own mobile apps to make up for the missing apps they need to get their jobs done

“The world has gone mobile & companies are doing the same. If you must partake in the profits of the huge online market. Mobile app is the next phase of strategic digital marketing for businesses. Learn how to make money designing mobile app today!”

Stephen Akintayo Consulting


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